March 20th 6pm
Marketing today is quickly transitioning from a world of point solutions centered on a single media type to a view of integrated media connected by location. This session will focus on the importance of understanding the daily life of the consumer, as they continuously shift location, device and media type and the role that marketers must play in leveraging this knowledge to deliver a message that is personal, contextual and relevant.
Keynote Speaker & Moderator: Asif Khan, Founder and President, LBMA
Jose Puente, Director, Mobile and Installed Applications, AutoTrader.com
Aubriana Lopez, Lead Strategist, Mobile, Digital Element
Dan Israel, Digital Strategy Lead, SapientNitro