Agenda

6:00 – 6:45 pm – Networking

6:45 pm – 8:00 pm – Panel Discussion

Directions: Atlanta Tech Village, 3423 Piedmont Rd NE, Atlanta, GA 30305

Creating a Fluid Mobile Commerce Experience

Date: October 18th, 2018

Location: Atlanta Tech Village, 3423 Piedmont Rd NE, Atlanta, GA 30305

Mobile commerce is rapidly becoming the way consumers shop online- apps drive 60% of shopping. Companies are adopting a mobile first approach to developing responsive online websites and stores. How are companies creating a fluid customer experience across all touch points?

  • Place your bets: Apps vs. responsive websites- who is winning? And why?  Have we reached app fatigue yet?
  • Shopper motivation: How are loyalty programs and personalization driving customer engagement?
  • Tech: What are the different technologies that underpin this experiences?
  • Payment: How are new online payment methods driving the shift to mobile commerce?
  • Security: Do consumers feel their data is more secure on mobile payment systems? Why?
  • Black Friday Test: How do you architect systems to scale and support peak periods?

Speakers

Ernie Buday, VP, Product Strategy, FIS
Craig Ellis, Mobile/Cloud, Microsoft
Raghu Rajah, VP Engineering, NCR
Dale Traxler, VP, Rightpoint
Michael Bannen, Head of eCommerce, HD Supply

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